Cookie Policy | CoverageBook
Cookie Policy
This page explains the cookies and similar technologies we use on coveragebook.com, and lets you change your choices at any time.
Strictly necessary cookies are always on. Everything else — analytics, marketing and preferences — only runs if you opt in, and you can update or withdraw your consent whenever you like. For how we handle personal data more generally, see our Privacy Policy.
Manage your cookie choices
Strictly necessary
Always on
Required for the site to work — security, remembering your cookie choice, and forms you submit.
Analytics
Help us understand how the site is used so we can improve it.
Marketing & advertising
Measure and target our advertising on other platforms.
Preferences & functional
Remember choices and enable extra functionality such as live chat.
Cookies and services we use
Strictly necessary
| Service | Purpose | Retention |
|---|---|---|
| Fathom Analytics | Privacy-friendly, cookieless aggregate site analytics. No cookies, no personal data, no cross-site tracking. | No cookies |
| Kit | Newsletter and lead sign-up forms you choose to use. | Session / on form submission |
| Wistia | Video hosting and player. Runs in privacy mode — sets no cookies and collects only aggregate, non-identifying engagement data. | No cookies |
Analytics
| Service | Purpose | Retention |
|---|---|---|
| Google Analytics 4 | Website usage analytics. Runs in Google Consent Mode — sets no cookies and sends only cookieless modelled data until you accept statistics. | Up to 2 years (only after consent) |
Marketing & advertising
| Service | Purpose | Retention |
|---|---|---|
| Meta (Facebook) Pixel | Measures advertising performance and builds audiences for Meta/Facebook/Instagram ads. | Up to 3 months |
| LinkedIn Insight Tag | Measures advertising performance and builds audiences for LinkedIn ads. | Up to 6 months |
| RightMessage | Personalises on-site content and offers based on visitor attributes. | Up to 1 year |
| Campaign attribution (UTM) | Remembers the marketing campaign you arrived from so sign-ups can be attributed. | 1 year |
Preferences & functional
| Service | Purpose | Retention |
|---|---|---|
| Intercom | Live chat / support messenger and its session continuity. | Up to 9 months |
Last updated June 2026. We may update this policy as our use of cookies changes; material changes will prompt you to review your choices again.