PR impact training course

A world class paid training course to help you report the true effectiveness and efficiency of your PR activity!

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Practical training, you can apply straight away. Learn from anywhere

Live, remote sessions with PR measurement expert Stella Bayles

Video recording of learnings to watch back or train new starters

So you have a big reach number. So what?

Are proud of your big reach numbers but find your stakeholders are asking for more? Does improving ‘PR measurement’ seem like a daunting task? Our short, bespoke ‘PR Impact Training’ could be your answer.

This training course aims to fast-track you to a new measurement offering with impressive comparison graphs and a financial metric that senior stakeholders will love in under 5 hours. and there is no need for an analyst or any excel skills!

Its time to go beyond ‘output’ metrics and explore the world of outcome reporting.

A financial value stakeholders really care about

We all know AVE should be a thing of the past, but when stakeholders challenge for a financial value, some PR some teams fall back to old habits. We’re here to help you move on and replace the old with a new value that proves efficiency and is widely used in marketing. CPM (cost per mille) can be calculated using the CoverageBook ‘Estimated Views’ metric. Our training will help you calculate so you can add to reports and impress marketing leads and financial directors alike.

Course outline

Stage 1

The PR Measurement Review

The first stage of training is an online survey form. This invites you to share your current state of measurement, key client objectives and team needs, so we can make the most of your training experience.

Stage 2

Online PR Impact Training

The second stage is a 1-2 hour training session for up to 10 of your key team members, with Stella Bayles. Attendees will learn how to:

• Analyse the ‘Estimated Coverage Views’ CoverageBook metric
• Calculate a ‘Cost per views’ value to demonstrate efficiency
• How to generate ‘PR Impact’ graphs to prove effectiveness

Stage 3

The Wrap up

A one hour call to recap on the results of the training and how to package it up into a new measurement offer. This call will be bespoke to your organisation and team and will include value-pricing your new skills and service.

Keep consistency with our branded recorded video

We know how new skills and processes can be lost in translation when team changes occur so we’ll send you a recording of the training session. We’ll also edit and brand it for you so its ready to be circulated to your wider team or new starters.

“Stella is one of those people who helps you look so much smarter in front of clients. When it comes to measuring digital PR campaigns I can't think of anyone else who taught me more.”

Peter McIntyre, Vice President, Digital, Edelman

Are you ready to enhance your PR measurement offer?

Take ‘PR measurement’ off your to do list and let us fast-track you today.

What you’ll get

• Online survey to tailor training to your needs
• Online live training session with Stella Bayles and your key team members (max 10)
• Online call session embedding new measurement skills
• Edited and branded video of training to refer back to or train new starters and your wider team

What we’ll cover

• Analysing ‘Estimated Coverage Views’ CoverageBook metric
• How to calculate CPM value to prove efficiency
• How to use ‘CoverageImpact’ tool to generate ‘PR Impact’ graphs
• How to use this new measurement framework to open up conversations with senior stakeholders

Investment: $6,000

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“Stella delivered a very informative workshop for the Iris PR team. Using client examples brought the theory to life and we ‘got it’ straight away. The overall session was excellent - we found it a very good use of our time.”

Fran Derry, Head of Experiential PR Iris Worldwide

Are you ready to prove the value of your PR activity?

Move on from meaningless metrics and let us help you impress stakeholders with outcomes that matter.