Metrics & Data

Realistic, industry-leading metrics you don’t need a data-science degree to understand. You’re in control of what data to show and what’s most important.

Automated data & visuals for supported platforms

Simply paste in a link to your coverage—whether that’s on YouTube, Instagram, TikTok, X, Twitch, Spotify, Facebook, LinkedIn or it’s an online article on a news site—and we’ll get busy collecting powerful metrics to measure success, and imagery to represent the placement.

And for other media types like print and broadcast you can still use our slick coverage template to ensure all your media hits look professional, consistent and equally impressive. See exactly how it looks for different coverage types

Credible PR metrics for online articles and social media posts

All you need to do is paste in a link to your coverage and we’ll collect screenshots and data like Estimated Views, social shares and relevant audience stats for the outlet or social profile. And we'll present it all nicely for you in our coverage template. No more hunting round for numbers, copy pasting screen grabs or fiddly formatting of hyperlinks. It’s never been easier to measure your media relations coverage accurately.

Estimated Views—honest, realistic PR measurement you can be proud of

Publisher monthly traffic figures are great for context. But we also predict how many people could actually see the coverage clip or social post over its ‘life-time’. Our unique, established and well-respected ‘Estimated Views’ formula considers the article placement, size and influence of the site and how many shares the clip has received on social networks.

All metrics are totalled up in an easy to digest, customisable summary

Your valuable data isn’t just shown on individual pieces, it’s automatically tallied up for you! You control which headline stats to highlight, whether you want to showcase overall totals or break them down by platform—it’s easy to add, remove and drag metrics around for complete, curated data perfection.

Choose Estimated Views for realistic PR impact numbers like the team at Diageo

“It's a big gripe of mine seeing PR saying potential reach is X million or even X billion people. As a brand manager and allocator of budget, you can't take a lot from 'reach data'. We like using the 'Estimated Coverage Views' metric in CoverageBook. It's more realistic which means it's easier for me to compare PR against other areas of marketing.”

James Alexander

Head of Culture & Entertainment, PR & Influencer Marketing, Diageo

Learn more about Estimated Views

Coverage Vault, a treasure trove of all your account-wide coverage data

Search your coverage database. Refine by client, media type or time period to spot trends and draw insights. Instantly create new reports from your selections or export all that powerful data in a CSV file to work with in spreadsheets or other tools. With the extra power and flexibility of the Coverage Vault, KPI trackers will become a thing of the past.

Digital PR Domain Authority scores & client backlink counter

Every piece of coverage you earn from Digital PR that includes a link to your client’s site is contributing to their natural search visibility. So you can and should be reporting back on your contribution to SEO from quality coverage. Let us do the hard work finding and counting the links in your coverage, and analysing their strength through Domain Authority scores.

Need raw data without the visuals? Export the data as a CSV file

If you just want the numbers without the presentation features, it’s easy to export all your coverage metrics as a CSV file for deeper analysis or custom reporting. Perfect for teams who prefer working with spreadsheets or integrating data into other tools—no templates, just the numbers you need.

Demonstrate your importance to SEO & digital PR like the team at Radioactive PR

“The Domain Authority metric allows us to demonstrate SEO impact from our PR work to clients. We have also tracked the ‘average domain authority’ score of all of the sites we have gained coverage and links on over 12 months. It shows the influential publishers we’re working with which is impressive to clients that care about their search visibility”

Rich Leigh

Founder, Radioactive PR

Learn more about Digital PR reporting in CoverageBook

Add your own custom metrics when you need that extra layer of data

You can also add your own custom metrics to online coverage and social posts, as well as offline pieces. The coverage templates will flex to handle whatever you need. You can even choose how these metrics get totalled up in your summary—as a sum or average.

Outlet data that provides context to the quality of your coverage

We all know that not every outlet or publication is immediately recognisable by name, yet can be hugely important for a particular industry or brand. That’s why we pull back a short bio, a logo and of course some metrics that all help to get across the quality or relevance of your coverage. Great for reporting, even better for your next campaign planning.

Upload images, video, audio or PDFs into our coverage template

If your coverage is offline or doesn’t have a direct link, you can still showcase your visuals & data with our customizable coverage template. Add your preferred data sources and we’ll automatically tally any metrics in your summary.

✨ When you upload print clippings, we’ll read the image and extract key details like the article title, publication date and outlet—saving you time on manual entry.

Metrics & data at a glance

CoverageBook is packed full of everything you need to measure coverage effectively. Here's a quick overview of some of the key data points and features included on every plan.

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Credible, realistic, industry-leading metrics in minutes

Let CoverageBook handle the data gathering for you. Start a free trial and see how it all works with your own coverage.